The Harry Potter and Fantastic Beasts film franchises are set to enchant viewers once again, but this time, it's all about free streaming! ITVX, the streaming service that has been steadily growing its user base, has secured a deal with Warner Bros. Discovery, bringing all 11 films to their platform for an undisclosed period. This is a significant move, especially considering the massive success of the franchises. With over $9.6 billion in worldwide box office gross, these films have become cultural phenomena. ITVX's decision to offer the films for free during the summer holidays is a strategic one, aiming to attract new and old fans alike. The service has seen a 60% growth in users over the past four years, and this move could further boost its popularity. The films will also air on ITV1 and ITV2, ensuring maximum exposure and accessibility for viewers. This is a win-win situation for both the streaming service and the fans, as it provides an opportunity for a wider audience to experience the magic of these films. The deal highlights the power of these franchises in attracting viewers and the potential for streaming services to leverage their content to gain a competitive edge. It's an exciting development for the entertainment industry, and one that could shape the future of streaming services and content distribution.
