Barcelona's tourism commissioner, José Antonio Donaire, is on a mission to reclaim the city's identity from the clutches of overtourism. With a focus on sustainable tourism, Donaire aims to reduce visitor numbers and transform the iconic La Boquería market. The city's new policies, including a moratorium on new hotels and a ban on short-let tourist apartments, reflect a shift in perspective. While the impact of these changes may take time, Donaire's sincerity and ambition are evident. He envisions a balanced tourism model, prioritizing quality over quantity, and aims to return La Boquería to its former glory as a local food haven. However, challenges remain, as other stakeholders may not align with the city's vision. The article explores the complexities of managing tourism, the potential benefits for residents, and the skepticism surrounding the proposed measures. It raises questions about the future of Barcelona's tourism and the role of its residents in shaping a sustainable and inclusive urban experience.
